This weeks reading involved Jenkins discussing Stars Wars and its influence on consumer generated content (among other things). Towards the end of the chapter he has a section entitled “where do we go from here?” This is i found to be the most interesting part.He states “In a world of ever-expanding media options, there is going to be a struggle for viewers the likes of which corporate media has never seen before. Many of the smartest folks in the media industry know this: some are trembling, and others are scrambling to renegotiate their relationships with consumers. In the end, the media producers need fans just as much as fans need them.”
Interesting articles related to reading
Where is Consumer Generated Marketing Taking Us?
Consumer-Generated Advertising and Fan Culture are Forms of Advertainment
Examples of some DIY Star wars videos